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Carri Bugbee

The Battle for Social Media Authenticity - Forbes - 2 views

www.forbes.com/...-for-social-media-authenticity

social+media authenticity socialmedia personal branding

shared by Carri Bugbee on 14 Oct 11 - No Cached
  • to a downward spiral, a la Sprint.” The authenticity battle extends beyond businesses and into the world of personal brands, which is a bit of a tightrope walk. On one hand, people are coached to be cautious of what is posted online because it could have long-standing impact, and then, on the other hand, they are told to be themselves.
    • Carri Bugbee
      Carri Bugbee on 14 Oct 11
       
      Good point about personal branding and how it fits into strategy ecosystem.
Carri Bugbee

Small Firms Say LinkedIn Works, Twitter Doesn't - WSJ.com - 0 views

online.wsj.com/...3926104578273683427129660.html

shared by Carri Bugbee on 01 Feb 13 - No Cached
  • Just 3% of 835 business owners surveyed earlier this month by The Wall Street Journal and Vistage International said Twitter had the most potential to help their companies.
  • In the survey, just four in 10 business owners said they have employees dedicated to social-media campaigns. Nearly half of them spend between one and five hours weekly on social media, and one-third spend no time at all.
Carri Bugbee

A balanced view of using Snapchat for marketing - 0 views

www.businessesgrow.com/...snapchat-for-marketing

Snapchat marketing

shared by Carri Bugbee on 11 Mar 16 - No Cached
  • Problem number one: Building a relevant and engaged audience on Snapchat is difficult, compared to other social networks.
  • Issue number two: Snapchat has its own vibe. It may be difficult for many companies to achieve Snapchat credibility without some help from the cool kids.
  • the third issue is, the challenge of creating continuous, credible, snap-worthy content that disappears can be significant.
  • ...5 more annotations...
  • it’s a social media cul-de-sac since there are no outbound links. Content goes in, nothing come out. And of course the content isn’t searchable, so even if you have a snappy success, you can’t build on that win and amplify it into the future.
  • Early research also shows that Snapchat ads are ineffective. A study by Digiday showed that more than 90 percent of Snaphchat users abandons a 10-second ad in the first second
  • nappers love this app for self-expression and connecting with friends — not for following company accounts (less than 1 percent “sometimes” watch branded Snapchat stories). If Snapchat makes its platform more business-friendly, it risks losing its appeal.
  • Some brands are creating buzz by adding “Easter eggs” to the platform. An Easter egg is an inside joke or hidden feature. Here are some interesting Easter egg case studies in a post by Ryan Hoover.
  • If your core demographic is under 30, you probably have to figure it out and maintain a presence even if the business benefits are unclear right now.
Carri Bugbee

Twitter Opens Self-Serve Ad Platform to 10,000 Businesses | Digital - Advertising Age - 0 views

adage.com/...232787

Twitter american express marketing small business SMB ad platform online social+media

shared by Carri Bugbee on 18 Feb 12 - No Cached
  • American Express cardmembers and merchants can register to use the platform on a first-come, first-serve basis and also receive $100 in advertising credits to put toward bidding on promoted tweets and promoted accounts
  • The company is also focused on reaching the market for its political ad products and scaling its international ad offerings.
  • (Twitter currently allows for city-level targeting at its most specific.)
Carri Bugbee

The 6 Stages of Exposing Yourself with Content Marketing | Content Marketing | Social M... - 2 views

www.convinceandconvert.com/...ourself-with-content-marketing

content marketing B2B BtoB business-to-business

shared by Carri Bugbee on 20 Jan 12 - No Cached
  • “How Much Do You Open the Kimono: Does “Thought Leadership” Cannibalize Your Ability to Monetize What You Know?”
  • hey create content for the (estimated by Eloqua) 85% of the market that doesn’t know who they are, instead of the 15% that do. This is a key finding, as most content is targeted to mid and late funnel thinking and objection overcoming, rather than top of the funnel awareness building. To that end, Eloqua often invests in content that’s not particularly related to their actual business.
Carri Bugbee

The strength of 'weak signals' | McKinsey & Company - 0 views

www.mckinsey.com/...The_strength_of_weak_signals

weak signals

shared by Carri Bugbee on 12 Feb 14 - No Cached
  • Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.
  • potting weak signals is more likely when companies can marshal dispersed networks of people who have a deep understanding of the business and act as listening posts
  • Nordstrom, for example, took an early interest in the possibilities of Pinterest, the digital-scrapbooking site where users “pin” images they like on virtual boards and share them with a larger community. Displayed on Pinterest, the retailer’s products generate significant interest: the company currently has more than four million followers on the site.
  • ...2 more annotations...
  • Nordstrom began rolling out the test more broadly to capitalize on the site’s appeal to customers as the “world’s largest ‘wish list,’” in the words of one executive.2 2.See Rachel Brown, “Nordstrom touts merchandise with Pinterest,” Women’s Wear Daily, July 2, 2013, wwd.com. The retailer continues to look for more ways to match other customer interactions on Pinterest with its products.
  • listening for weak signals isn’t enough—companies must channel what’s been learned to the appropriate part of the organization so the findings can influence product development and other operational activities.
  • Carri Bugbee on 12 Feb 14
     
    dispersed networks of people who have a deep understanding of the business and act as listening posts.
Carri Bugbee

Anthony Noto executive profile: Twitter COO's push into video - Business Insider - 0 views

www.businessinsider.com/company-into-live-video-2017-6

shared by Carri Bugbee on 08 Aug 17 - No Cached
  • Anthony Noto, COO of Twitter, and former Goldman Sachs banker, is leading the company
  • He's betting the company on a risky strategy: to turn the social network, famous for celebrity feuds, trolls and Donald Trump, into a destination for live video — from sports to financial news to political debates.
  • Noto, a Silicon Valley outsider known for his hard-charging style, has struggled to convince investors or Valley insiders that his plan can really fix the company.
  • ...10 more annotations...
  • "Anthony has such a strong belief in his own intelligence that it's hard for him to learn. He believed himself smarter and better at everyone’s job,” this person said.
  • Last year, Noto became known inside the company as the man with a growth plan: to go all-in on video.
  • It cost Twitter a reported $10 million for those rights, a mere $1 million per game, instead of the tens of millions of dollars per game that traditional media outlets pay.
  • Last spring Twitter announced more than 12 partners who will launch original shows on topics of business, sports and entertainment — the types of things that people already like to Tweet about. And Noto wants Twitter to have enough content to fill 24 hours of live programming, he told BuzzFeed in April.
  • So far, Bloomberg has signed on to give that a try, and will launch 24x7 streaming in the fall. Plus Twitter plans to launch Stadium in the fall, too, a 24-hour sports network.
  • Twitter has been stuck at roughly 300 million monthly active users (MAUs) for years.
  • "Users matter," RBC Capital Market's Mark Mahaney told Business Insider, who rates the stock an "underperform" and dropped his price target for the stock to $14. While he believes Twitter will slowly add more users, "I think the best growth days for Twitter are behind them," he predicts.
  • "It's like your relative who you love that keeps making a bunch of bad decisions over and over again, that's Twitter," one top exec who left a couple of months ago said.
  • It faces heavy competition from better-funded companies like Facebook, Google, Netflix and Amazon. Noto will likely also need to pay to develop content, which could become a big new expense, compared to crowdsourced tweets, some analysts point out.
  • "People are using Twitter for all sorts of different purposes, but they are not going there to watch video," warns eMarketer's Debra Williamson.
docmacpro

Inc.com: 8 Social Media Numbers that will Rock Your Business - 0 views

m.inc.com/?incid=44876

sm socialmedia. Facebook social web web3.0 web2.0

shared by docmacpro on 29 Oct 12 - No Cached
  • docmacpro on 29 Oct 12
     
    Wow! Some numbers not seen before...who would've guessed?
Carri Bugbee

4 Reasons B2B Marketers Should Love SlideShare | Eloqua Blog - 0 views

blog.eloqua.com/rketers-should-love-slideshare

marketers slideshare marketing social+media

shared by Carri Bugbee on 20 Jan 12 - No Cached
  • 2. Leads.  This is a new feature in SlideShare Pro.  If you insert a form into your content, SlideShare will capture the viewer’s profile and, through its LeadShare API, automatically import the contact into SalesForce.com.  Seriously, what other social network focuses on actual lead capture and sharing? 
  • Alternatively, you could simply survey the early adopters and decide if they are leaders worth following:  Edelman Digital, Ogilvy 360 Digital Influence, Razorfish, Dachis Group, JESS3, Dell Enterprise  and, oh, The White House. 
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